01 · Norbert
Finding the Million Again
Norbert built his business past its first million in 2023. Then revenue began moving up and down without a clear reason. He asked me to find the leak.
The leak was in the sales cycle: money went into new leads, with no system to convert them once they arrived. We built a simple process and assigned it for execution.
The first two steps moved quickly. The third, installing a small plug-in, took three weeks. It had no fixed place in the calendar and competed with client requests that felt more urgent. Once it had a fixed time and owner, it moved.
A system only works when it has a place in someone's actual day, not only in the plan on paper.
