Results

Case Studies

Every business here started with one sentence: “Something isn't working the way it should and I can't quite name what.” None of them needed something new added. They needed someone to look at what already existed and put it back in order, often before a launch, a scale-up or a leadership change made the gap impossible to ignore.

Babette Kucinski standing by the sea in Málaga
Every story below was worked through personally

01 · Norbert

Finding the Million Again

Norbert built his business past its first million in 2023. Then revenue began moving up and down without a clear reason. He asked me to find the leak.

The leak was in the sales cycle: money went into new leads, with no system to convert them once they arrived. We built a simple process and assigned it for execution.

The first two steps moved quickly. The third, installing a small plug-in, took three weeks. It had no fixed place in the calendar and competed with client requests that felt more urgent. Once it had a fixed time and owner, it moved.

A system only works when it has a place in someone's actual day, not only in the plan on paper.

02 · Alberto

The CRM That Was Sitting on Money

251 leads. Already paid for. Hardly anyone was looking after them.

Alberto already had interested prospects. What he was missing was a reliable way to turn those contacts into real conversations and customers.

The goal Get more out of what was already there, without Alberto having to chase every lead himself.

The result Today it's clear who looks after which lead, when to follow up and what happens next. His team can run the sales process themselves. Alberto no longer has to be the one making sure every single contact moves forward.

03 · Anna

Doing Everything + Alone

Photographer, organizer, bookkeeper and marketing department in one person.

Anna had something many business owners would love: customers came back and knew exactly why they chose her. The business worked. Only her time was almost completely taken up by everything that wasn't photography.

The goal More time for the work she earns her money with and the work she actually set out to do.

The insight We calculated what her lost hours actually cost. The result was clear: the time she lost every month to administration and marketing cost more than support for three months. The decision was no longer a question of gut feeling. She knew what to hand over and why it pays off.

04 · Angela

A Business That Runs Well and Only Through Her

The business was running. Only everything ran through her.

Angela had loyal customers, a good offer and a clear reason people buy from her. She didn't have a sales problem. She had an owner problem: production, administration, marketing and customer service kept landing back with her.

The goal The business should keep running even when she doesn't do every task herself.

The result We worked out the areas that no longer have to sit with her. For the first time that created room for what only she can do: develop the business further instead of just making sure it runs every day.

05 · Veronica

Turning Recommendations Into a System

Recommendations brought customers. But nobody knew how many would come next month.

Veronica won customers through networking and referrals. That worked. Only her revenue depended on who happened to think of her and who introduced her to someone this month.

The goal More control over where the next customers come from.

The result Individual contacts became a clear path from first meeting to the next conversation. Veronica now knows what to do after an event, how she stays visible and how a good contact can become a real business opportunity. She no longer has to hope that enough recommendations will come again next month.

06 · Mark

90 Days, 3 Priorities

Everything was important. That's why nothing really moved forward.

Mark wanted to expand into a new country, finish a course, post more often and hire a salesperson, all at the same time. Every decision felt urgent.

The goal Find out what would actually make the biggest difference in the next 90 days.

The result Twenty open construction sites became three clear priorities. He knew what was due now, what could wait and what he could implement with the time he actually has. Not do more. Do the right thing first.

07 · Lucy, Tobias & Mariusz

Three People, One Root

Three businesses. Three different situations. The same pattern.

Lucy knows exactly what she can do, but can't find the right words for it. Tobias knows where he wants to go, but can't get into action. Mariusz works hard every day and still can't say which of it actually creates growth.

None of them needed more work. They needed a clear answer to a simpler question: What actually moves my business forward right now? That's exactly where we start.

Client testimonials

In their own words

Lorena

Marketing Director

Milthon

Finance Coach

If we don't find the real constraint and you don't leave with a next step you're confident to execute: you DON'T pay.